Swipe pages
Type, status, angle, the screenshot, why it works, the fill-in version, platform, funnel stage and where you found it. Ads, headlines, posts and landing pages all fit.
Notion Swipe File Template
Save the ads and emails that work, write down why, and start your own from 115 ready hooks.
$12 One-time paymentInstant access
Magnet Creative Recommended Creator on Notion
Hook bank
Pick an angle and a hook, then fill the [blanks].
Your hook
I tried [thing] for [time]. Here is what happened.
or fill a hook yourself.
- Works on the free Notion plan
- 115 fill-in hooks
- Why it works on every swipe
At a glance
- What it is
- A swipe file in Notion: save ads, emails and posts with a screenshot and why they work, test your own versions, and reuse 115 fill-in hooks and 10 copy formulas.
- Who it’s for
- Marketers, copywriters, content creators and small business owners who write their own ads and posts. No Notion experience needed.
- Price
- $12, one payment, no subscription. It’s yours to keep.
- Free Notion plan
- Yes, all of it.
- Time
- About five minutes to set up, then a minute for each swipe.
Watch the 37-second tour
Saving a swipe, the hook bank and the testing board, filmed in the real template.
What it does that most swipe files don’t
We looked at 21 swipe file and hook templates in Notion and what their buyers struggle with: a blank page when it’s time to write, and good examples lost in screenshot folders. This one keeps the reason a swipe works and a version you can reuse.
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Save a swipe
One click opens a new swipe. Paste the screenshot, add the link and pick the type.
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Why it works
One line on why it caught your eye, then a fill-in version with [blanks] you can reuse in your own words.
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115 fill-in hooks
First lines in eight angles, from curiosity to urgency, for the days you stare at a blank page.
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Test, then Winner
Move a swipe from To test to Testing to Winner, so you know which ones worked for you and which only looked good.
We set it up from a fresh copy, the way you’ll get it: saved a swipe, cleared the samples and checked that our swipe, the 115 hooks and the 10 formulas stayed.
What’s inside
The main page has Save a swipe, Recently saved, the Testing board, the Hook bank, the formulas and every swipe by type. Each swipe has its own page.
Emails
A New email page for emails and subject lines, with the same why it works and fill-in version, like this welcome email from a made-up candle shop.
Testing board
Columns from Saved to Retired. Drag a card along as you try the idea in your own ad, post or email.
Hook bank
Eight angles, each in its own group, from curiosity and pain to stories and last calls. Copy a hook and fill the [blanks].
![The Hook bank with the Curiosity hooks and their [blanks]](/_astro/notion-swipe-file-template-hook-bank.BRZFH9xa_ZzQrVV.avif)
Also in the template
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10 copy formulas
AIDA, PAS, Before After Bridge and seven more, each explained in a line or two.
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Favorites
Tick Favorite on the swipes you come back to and find them on their own tab.
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Notion AI prompt
With Notion AI, a prompt on every new swipe drafts the reusable version for you. Everything else works without it.
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Sample swipes
32 swipes from made-up brands show how it works. One button on Start here clears them, and the hooks and formulas stay.
How to use it
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See an ad or email you like? Click Save a swipe.
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Paste the screenshot and write Why it works.
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Need a first line? Open the Hook bank.
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Try it, and move it to Winner if it works.
Set it up in about five minutes
You do this once. It’s easiest on a computer, and saving a swipe works on your phone too.
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Buy it on Etsy and download the Start here PDF. Open the template link in it and click the Duplicate icon (two small squares) at the top. A free Notion account is enough.
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Open Start here and click the button to clear the samples. The 115 hooks and 10 formulas stay.
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On the main page, click Save a swipe. Paste a screenshot, add the link and pick the type.
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Note in Why it works what made it good, and put a reusable copy with [blanks] in Fill-in version.
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Set the status to To test, then Testing when you try it, and Winner when it works for you.
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When you need a first line, pick a hook in the Hook bank and fill the [blanks].
Save other people’s work only to learn from it, and write your own version before you publish.
Is it right for you?
A good fit if
- You screenshot ads and emails you like and can never find them again.
- You write your own copy and want a faster way to a first line.
- You want to know which ideas worked when you tried them.
- You run the social media or ads for a small business.
Look elsewhere if
- You want ads pulled in for you from ad libraries. You save each swipe yourself.
- You want finished copy written for you. The hooks are starters you fill in.
- You track ad spend and results. Our Meta Ads Tracker is made for that.
Questions
Does it work on the free Notion plan?
Yes, all of it. Screenshots can be up to 5 MB each there, and most are far smaller.
Can I save a swipe from my phone?
Yes. Share a link to Notion from your phone, or open the template in the Notion app and paste a screenshot into a new swipe.
Are the sample swipes real ads?
No. They’re from made-up brands with our own pictures, so you can see how it works without copying anyone. Clear them when you’re ready.
Do I need Notion AI?
No. Everything works without it. With Notion AI, the prompt on a new swipe drafts the reusable version for you.
Where does the template go after I pay?
You download a Start here PDF from Etsy with the template link. Open the link and click the Duplicate icon at the top of the page, and the copy is yours to keep and change.
What if I get stuck?
Email us at hello@magnetcreativestudio.com with the template name and what you see, and we’ll help you get it working.
For power users
How it’s built, if you like to change things.
The databases
| Database | What it holds |
|---|---|
| Swipes | Name, Type, Status, Angle, Platform, Funnel, Screenshot, Source link, Why it works, Fill-in version and Favorite, with Saved on. The hooks and formulas live here too, as the Hook and Formula types. New swipe, New email and New hook add the page sections. |
How it works inside
- Saved on
- The day you saved a swipe, so Recently saved shows the past week.
- Testing
- A board by Status: Saved, To test, Testing, Winner and Retired.
- Clear sample data
- Hides the 32 sample swipes. Your own swipes, the 115 hooks and the 10 formulas stay.
Never lose a good ad again
Pay once, clear the samples and save the next ad that stops your scroll.
