Up next
The issues you’re writing or have scheduled, as cards with the send date and sponsor. New opens a fresh issue.
Plan every issue from idea to sent, see how each one did and keep your sponsors in one place.
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Up next
Idea bank
4 issues sent. Each one keeps its open rate, clicks and new subscribers.
Up next, a full issue, how each send did and your sponsors, filmed in the real template.
A newsletter is more than a posting calendar: there are the ideas, the issue you’re writing, the sponsors and how each send did. Here they live in one place, around one question: what goes out next?
Each new issue comes with six headings to fill in, from Subject line ideas and the Hook to Sponsor spot and After sending.
Change an idea’s Status to Writing and it moves from the Idea bank to Up next.
Add the open rate, clicks and new subscribers, and the Sent tab lines your issues up side by side.
Drag each brand from Pitched to Talking, Booked and Paid, and link it to the issue it paid for.
We set it up from a fresh copy, the way you’ll get it: clicked New in Up next and got an issue with its headings, set to Writing, added an idea to the Idea bank, then cleared the samples and brought them back.
The home page opens with Up next, then the Idea bank, All issues, Subscribers and Sponsors. Start here sits at the top, and the databases on a page of their own at the bottom.
The issues you’re writing or have scheduled, as cards with the send date and sponsor. New opens a fresh issue.
Every idea goes here first. A title is enough, and you can add notes inside.
Status, send date, subject line and sponsor at the top, the results once it’s sent, then your sections.
The Sent tab puts open rate, clicks and new subscribers side by side, newest first.
Once a week, type your count from your newsletter app. The newest week sits on top, so you can watch the list grow.
Substack, beehiiv, Kit, Mailchimp or any other. You copy three numbers after each send.
All issues also has a Calendar tab, so you can see the month at a glance.
The Slow Kitchen, with six issues, four ideas, eight weeks of counts and four sponsors, shows how it all fits.
One button hides the sample issues, sponsors and counts, another brings them back.
Six short steps in your copy, with pictures of where to click.
Add ideas to the Idea bank as they come.
Change one to Writing and fill in its sections.
Set it to Scheduled, then Sent once it goes out.
Add its results, and this week’s subscriber count.
You do this once. It’s easiest on a computer.
Buy it on Etsy and download the Start here PDF. Open the template link in it and click the Duplicate icon (two small squares) at the top. A free Notion account is enough.
Rename Newsletter Planner to your newsletter’s name and pick your own icon.
On Start here, click the button that clears the sample newsletter. Anything you add yourself stays.
In the Idea bank, click New and type an idea. A title is enough.
In Up next, click New, pick a Send date and fill in the sections you need.
After you send, copy Open rate %, Clicks and New subscribers from your newsletter app into the issue.
In Sponsors, click New for each brand and drag the card along as the deal moves.
Clicked New and got an empty page? Click New issue at the top of that page to add the headings.
Yes, and with Kit, Mailchimp or any other app. You write and send there, and copy three numbers back after each issue.
No. There’s nothing to connect or log in to. After each send, you type the open rate, clicks and new subscribers into the issue.
Yes, all of it.
Yes. Add your count once a week in Subscribers. The newest week shows on top, so the list reads like a growth log.
No. Skip it until you have sponsors. Issues work the same without one.
You download a Start here PDF from Etsy with the template link. Open the link and click the Duplicate icon at the top of the page, and the copy is yours to keep and change.
Email us at hello@magnetcreativestudio.com with the template name and what you see, and we’ll help you get it working.
| Database | What it holds |
|---|---|
| Issues | Issue, Status (Idea, Writing, Scheduled, Sent), Send date, Subject line, Sponsor, Open rate %, Clicks and New subscribers, with the New issue template. |
| Sponsors | Sponsor, Stage (Pitched, Talking, Booked, Paid), Fee, Contact, Notes and the Issues it paid for. |
| Growth | Week, Date and Subscribers, one row a week. |
Pay once, fill your idea bank and plan your next issue.