Notion Meta Ads Template

Log six numbers a week and see which campaigns to scale, which to fix and when your ads need a refresh.

$15 One-time paymentInstant access

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Magnet Creative Recommended Creator on Notion

The top of the Notion Meta ads template with three sample ads and this week’s decisions on its cover, and the + Log week and + New creative buttons

Creatives

Fernhill | Prospecting, target $28 per result

UGC: lighting the candleKeep

Winner Hook 31% · Hold 30% · CTR 1.4% $27 per result · ROAS 2.8x

Unboxing the gift setIterate

Testing Hook 24% · Hold 22% · CTR 1.2% $32 per result · ROAS 2.3x

Founder storyKill

Off Hook 16% · Hold 13% · CTR 0.8% $58 per result · ROAS 1.2x

Unboxing the gift set

Amount spent ($) Results

Works on the free Notion plan
Scale, Keep, Fix or Refresh ads
Keep, Iterate or Kill for every ad

At a glance

What it is: A Meta ads tracker in Notion: a weekly log, a decision and budget pacing for each campaign, a creatives gallery, tests, audiences and a monthly report.
Who it’s for: Shop owners, freelancers and small agencies running Facebook and Instagram ads. No Notion experience needed.
Price: $15, one payment. It’s yours to keep.
Free Notion plan: Yes, all of it.
Time: About ten minutes to set up, then five minutes a week.

Watch the 48-second tour

This week’s decisions, the weekly log, the creatives gallery and the tests, filmed in the real template.

Cover of the 48 second video tour of the Meta Ads Tracker for Notion

What it does that most Meta ads templates don’t

It’s made by a digital marketer who has managed ad budgets for 16 years. Before building it, we read the Meta ads templates on Notion, Etsy and Gumroad. Buyers praise the ones that explain every field, and none of them works out frequency, CPM or hook rate for you. This one does, and turns the numbers into a next step.

A decision for every campaign

The last four weeks of cost per result and ROAS are held against your targets and turned into Scale, Keep or Fix.
Ad fatigue, flagged

When people see your ads three or more times a week, the campaign says Refresh ads and Frequency shows the risk.
Keep, Iterate or Kill for each ad

Every creative gets its hook rate, hold rate and CTR, and a next step from its cost per result against the campaign target.
Nothing to connect

You copy six numbers per campaign from Ads Manager each week. No login and no access to your ad account.

We set it up from a fresh copy, the way you’ll get it: cleared the samples, added a campaign, logged real weeks with + Log week and checked Decision, Pacing, cost per result and ROAS by hand.

What’s inside

The main page shows this week’s decisions, the creatives gallery, the weekly log, tests and audiences, with a monthly report, a creative brief and an Ads Manager guide below. Each campaign and each ad also opens to its own page.

This week’s decisions

Each active campaign with its Decision, Pacing and Frequency, then cost per result and ROAS over four weeks next to your targets.

A page for every campaign

Objective, account, budget level, monthly budget and targets, with Decision and Pacing right under the name.

A campaign page with its objective, account, budget level, monthly budget, targets, Decision and Pacing

A creatives gallery

Each ad with its preview, hook and status, how well it holds attention (hook, hold and CTR), what it pays back and its Next step.

Seven ads in the creatives gallery, from a free intro class to a reviews montage, with Keep or Iterate

Weekly log

One row per campaign per week with Amount spent, Reach, Impressions, Link clicks, Results and Purchase value. Frequency, CPM, CTR, CPC, cost per result and ROAS work themselves out.

Tests

One change at a time, from the hook or the audience to the offer or the budget. Each test gets a review date a week in and a warning when it restarts learning.

A monthly report

A filled-in example for the candle shop: a summary, the last four weeks against the four before, each campaign, what worked and what’s next.

The sample monthly report for the candle shop with a summary, a numbers table, each campaign and next month’s plan

Also in the template

Six objectives

Pick the one you chose in Ads Manager.
- Sales
- Leads
- Traffic
- Engagement
- Awareness
- App promotion
An audience library

Broad, Advantage+ audience, interests, lookalikes, retargeting, customer lists and local, each marked Target or Exclude.
A creative brief

Fill it in before each new ad or send it to a UGC creator: who it’s for, the hook, the shots and the call to action.
Where to find it in Ads Manager

The column behind each number, and a column preset you set up once so copying takes a minute.
Two sample accounts

A made-up candle shop and a Pilates studio show how it works. One button clears them, another brings them back.

How to use it each week

In Ads Manager, set the date range to Last week.
Click + Log week for each campaign and copy six numbers.
Read Decision and Pacing in This week’s decisions.
Made a new ad? Click + New creative and mark it Testing.

Set it up in about ten minutes

You do this once. It’s easiest on a computer, with Ads Manager open next to it.

Buy it on Etsy and download the Start here PDF. Open the template link in it and click the Duplicate icon (two small squares) at the top. A free Notion account is enough.
Open Start here and click Clear sample data. Anything you add yourself stays, and you can bring the samples back.
Open Campaigns and add one row per campaign with its Monthly budget, Cost per result target and, for sales, a ROAS target.
On the main page, click + Log week. Pick the week and the campaign, then copy the numbers from Ads Manager.
Read Decision, Pacing and Frequency in This week’s decisions.
For every new ad, click + New creative and add its preview, hook and angle.

Running lead campaigns? Leave Purchase value and the ROAS target empty. Decision then goes by cost per result.

Is it right for you?

A good fit if

You run Facebook and Instagram ads for your own shop or for clients.
You check results once a week, not every hour.
You test a lot of ads and lose track of which ones won.
You want a clear call on whether to scale, keep or fix a campaign.

Look elsewhere if

You want numbers pulled from Ads Manager for you. Here you copy them in each week.
You track by the day or the hour. This one works by week.
Most of your budget goes to Google Ads. Our Google Ads Tracker is built for that.
You want a live dashboard for clients. Looker Studio does that better.

Questions

Does it connect to Ads Manager?

No. Each week you copy six numbers per campaign, which takes about five minutes. There’s no login and no access to your ad account.

Does it work on the free Notion plan?

Yes, all of it.

How does it choose between Scale, Keep, Fix and Refresh ads?

It compares the last four weeks with your targets. Fix means ROAS is more than 20% under target or cost per result more than 25% over. Otherwise, a frequency of 3 or more last week means Refresh ads. Scale means both targets are met, and anything in between is Keep.

What do Keep, Iterate and Kill mean for an ad?

They compare the ad’s cost per result with its campaign’s target. At or under the target is Keep, up to 30% over is Iterate, and more than that is Kill. With no results yet, it says Too early until the ad has spent twice the target.

Why weekly and not daily?

Daily numbers jump around too much to judge a campaign. Reach counts each person once in a date range, so keep one row per campaign per week and don’t add weeks together.

Can I track several clients?

Yes. Give each campaign and audience an Account, then filter or group by it. Each client can get a copy of the Monthly report page.

Is it made by Meta?

No. We made it on our own, and Meta doesn’t endorse it. Facebook and Instagram are trademarks of Meta Platforms, Inc.

Where does the template go after I pay?

You download a Start here PDF from Etsy with the template link. Open the link and click the Duplicate icon at the top of the page, and the copy is yours to keep and change.

What if I get stuck?

Email us at hello@magnetcreativestudio.com with the template name and what you see, and we’ll help you get it working.

For power users

How it’s built, if you like to change things.

The databases

Database	What it holds
Campaigns	One row per campaign with Objective, Account, Status, Budget level, Monthly budget, Cost per result target and ROAS target. Spend, Pacing, Frequency and Decision come from the weekly log.
Weekly log	One row per campaign per week with Amount spent, Reach, Impressions, Link clicks, Results and Purchase value, plus Frequency, CPM, CTR (link), CPC (link), Cost per result and ROAS.
Creatives	Preview, Format, Angle, Hook, Headline, Primary text, Status and the ad’s own numbers, plus Hook rate, Hold rate, CTR, Cost per result, ROAS and Next step.
Audiences	Audience, Account, Type, Use (Target or Exclude), Size and Notes.
Tests	Test, Campaign, What changes, Started on, Winner and What we learned, plus Review on, Review and Learning phase.

How it works inside

Projected spend: What you’ve spent this month, spread over the days you’ve logged and stretched to the whole month.
Pacing: Projected spend against Monthly budget: On pace from 90% to 110%, Under budget below, Over budget above.
Frequency: Impressions divided by reach for last week. From 3 it shows Ad fatigue risk.
Hook rate: 3-second video plays divided by impressions. Hold rate is ThruPlays divided by 3-second video plays.
Review on: The day a test started plus 7 days.

Know which ads to keep running

Pay once, add your campaigns and log last week.