Notion Google Ads Template

Log five numbers a week and see, for every campaign, whether spend is on pace and whether to scale, keep or fix it.

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The main page of the Notion Google Ads template: a cover, + Log week and + Change or test, and This month with Pacing

The Spend by week chart in the weekly log, with a stacked bar for each week

PMax | All products

Status

Active

Decision

Scale

Pacing

Over budget 117%

Properties

Monthly budget
Spend this month: $2,323.52
Projected spend: $2,572.00
CPA target: $32.00
CPA (4 weeks): $25.82
ROAS target
ROAS (4 weeks): 3.57

Type a new budget or ROAS target and press Enter. Pacing and Decision use the template’s own rules.

Works on the free Notion plan
Pacing shows which campaigns will overspend
Scale, Keep or Fix for every campaign

At a glance

What it is: A Google Ads tracker in Notion: a weekly log, budget pacing, a next step for each campaign, a change log and a monthly report.
Who it’s for: Business owners, freelancers and small agencies running Google Ads. No Notion experience needed.
Price: $19, one payment. It’s yours to keep.
Free Notion plan: Yes. The free plan allows one chart per workspace, and the same numbers are in a table too.
Time: About ten minutes to set up, then five minutes a week.

Watch the 49-second tour

Pacing, the Scale, Keep or Fix decision, the weekly log and the change log, filmed in the real template.

Cover of the 49 second video tour of the Google Ads Tracker for Notion

What it does that most Google Ads templates don’t

It’s made by a digital marketer who has managed ad budgets for 16 years. Before building it, we looked at the Google Ads templates people copy and buy most. The free ones are mostly audit checklists, and the ones that sell add budgets and reports. This one puts the numbers, the budget check and the next step on one page.

Pacing for every campaign

Spend so far is projected over the whole month and held against the budget: On pace, Over budget or Under budget, with the percentage.
Scale, Keep or Fix

The last four weeks of CPA and ROAS are checked against your targets and turned into a next step for each campaign.
Every change gets a review date

Log a change or test and it comes due 14 days later. When it says Review now, mark it Better, Same or Worse.
Nothing to connect

You copy five numbers from Google Ads each week. There’s no login, no connector and no account access to give.

We set it up from a fresh copy, the way you’ll get it: cleared the samples, added campaigns, logged weeks with + Log week and checked Pacing, Decision, CPA and ROAS by hand. Any date you pick for a week moves to its Monday, so each week counts in one month only.

What’s inside

The main page holds This month, the weekly log, changes and tests, and keywords, with the toolkit pages below. Each campaign also opens to its own page.

This month

Every campaign with its spend so far, monthly budget and Pacing, then ROAS and CPA over four weeks, your targets and the Decision.

A weekly log with a chart

One row per campaign per week with Impressions, Clicks, Cost, Conversions and Conv. value. CTR, CPC, CPA, ROAS and conversion rate work themselves out, and the Spend by week tab charts the spend.

A page for every campaign

Type, goal, account, budget and targets, with Decision and Pacing right under the name. Running ads for clients? Account keeps them apart.

The Search | Electric kettles page: Decision Keep, Pacing On pace 100%, budget, targets and four-week CPA and ROAS

Changes and tests

Budget, bid strategy, keyword, ad copy, landing page, audience and A/B test changes, each with its review date and an outcome.

Keywords and negatives

Winners, keyword ideas and negatives with their match type and campaign, so the next search terms review starts from a list.

A monthly report

One page for you or a client: a summary, this month against last, each campaign, what changed and what’s next. Duplicate it every month.

A sample monthly report with a summary, a table of this month against last month, and notes on each campaign

Also in the template

Six campaign types

And four goals: Sales, Leads, Traffic and Awareness.
- Search
- Performance Max
- Shopping
- Display
- Video
- Demand Gen
Audit checklist

A monthly pass over tracking, budgets, keywords, ads, landing pages and Performance Max. About 30 minutes.
Ad copy library

Headlines, descriptions and paths with a character count, so nothing gets cut off.
A sample shop

A made-up kettle shop shows how it all works. One button clears it, another brings it back.
A Start here page

Six short steps inside your copy, with pictures of where to click.

How to use it each week

In Google Ads, open Campaigns and set the date range to last week, Monday to Sunday.
Click + Log week for each campaign and copy Impressions, Clicks, Cost, Conversions and Conv. value.
Read Pacing and Decision on the main page, and look at any change marked Review now.
Changed a budget, bid or ad? Click + Change or test so it gets a review date.

Set it up in about ten minutes

Do this once. It’s easiest on a computer, with Google Ads open next to it.

Buy it on the Notion Marketplace and add it to your workspace when Notion asks. A free Notion account is enough.
Open Start here and click Clear sample data. Anything you add yourself stays, and Bring back samples returns the kettle shop.
Open Campaigns and add one row per campaign with its Monthly budget, CPA target and ROAS target.
On the main page, click + Log week. Pick the week and the campaign, then copy the five numbers from Google Ads.
Read Pacing in This month once you’ve logged a week that starts this month.
When you change something, click + Change or test. Fourteen days later it shows Review now.

Running lead campaigns? Leave Conv. value empty and set only a CPA target. Decision then goes by CPA.

Is it right for you?

A good fit if

You run Google Ads for your own business or for clients.
You check results once a week, not every hour.
You want a clear call on whether to scale, keep or fix a campaign.
You want a record of what you changed and whether it worked.

Look elsewhere if

You want numbers pulled from Google Ads for you. Here you copy them in each week.
You track by the day or the hour. This one works by week.
Your budget goes mostly to Meta or TikTok ads. This one is built around Google Ads.
You want a live dashboard for clients. Looker Studio does that better.

Questions

Does it connect to Google Ads?

No. You copy five numbers per campaign each week, which takes about five minutes. There’s nothing to log in to and no account access to give.

Does it work on the free Notion plan?

Yes. The free plan allows one chart per workspace, so if you already use one, the Spend by week tab asks you to upgrade. The Weekly log table next to it has the same numbers.

How does Pacing work?

It takes this month’s spend so far, works out the daily average from the weeks you’ve logged and projects it over the whole month. Between 90% and 110% of the budget counts as On pace.

How does it decide between Scale, Keep and Fix?

It compares the last four weeks with your targets. Scale means CPA and ROAS both meet them. Fix means ROAS is more than 20% under target or CPA more than 25% over. Anything in between is Keep.

Can I track several clients?

Yes. Give each campaign an Account, then filter or group the tables by it. Each client can get a copy of the Monthly report page.

Can I use another currency?

Yes. Click a money column, choose Edit property and change the Number format.

Is it made by Google?

No. It’s an independent template, not affiliated with or endorsed by Google. Google Ads is a trademark of Google LLC.

Where does the template go after I pay?

From the Notion Marketplace, Notion adds it to your workspace right away. From Etsy, you download a PDF with the template link, open it and click Duplicate.

What if I get stuck?

Email us at hello@magnetcreativestudio.com with the template name and what you see, and we’ll help you get it working.

For power users

How it’s built, if you like to change things.

The databases

Database	What it holds
Campaigns	One row per campaign with type, status, goal, account, monthly budget and CPA and ROAS targets. Spend, Pacing and Decision come from the weekly log.
Weekly log	One row per campaign per week with Impressions, Clicks, Cost, Conversions and Conv. value, plus CTR, CPC, CPA, ROAS and conversion rate.
Changes and tests	One row per change with its type, campaign, date, review date and outcome.
Keywords and negatives	Keywords with match type, list (Winner, Keyword idea or Negative), campaign and notes.
Ad copy	Headlines, descriptions and paths with a character count against Google’s limits.

How it works inside

Week of: Moves the date you pick to the Monday of that week.
Spend this month: Cost of the weeks whose Monday falls in this month.
Projected spend: Spend this month divided by the days logged, times the days in the month.
Pacing: Projected spend against Monthly budget. Under 90% is Under budget, over 110% is Over budget.
Decision: CPA and ROAS of the last four weeks against the targets: Scale, Keep or Fix.
Review on: The day of the change plus 14 days.

Know where every campaign stands

Pay once, add your campaigns and log last week.